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Change Management Delivery Leadership Portfolio Management

Are you Sabotaging Your ROI? Why You Need to Sweat the Small Stuff like Role Titles

Operating model design: sounds fancy, right? People often get caught up in process flows, org charts, and the nitty gritty. But are we missing the forest for the trees? I’m talking about something seemingly small but packing a surprisingly big punch: role titles. Think they’re just labels? Think again. In today’s brutal ROI environment, your role titles either drive your success or quietly kill it.

McKinsey highlights that improved communication and collaboration through social technologies could boost the productivity of interaction workers by 20-25%*

The critical point often missed is that technology alone isn’t the magic bullet. To realise those communication benefits and make that productivity jump, your organisation must make it easy to connect with the right people – the ones who can actually solve problems and drive value. And that’s where clear role titles become indispensable. Without them, even the best social technologies amplify the noise and confusion, increasing the speed and scale of non-productive and distracting communication.

Let’s be blunt. Even simple tasks can get derailed when you can’t figure out who to talk to in other parts of the company. Things get stuck, and time is wasted on basic stuff. Part of the problem? Fuzzy role titles. It’s not just about who’s in charge of projects; it’s about knowing who’s responsible and contactable across all parts of the company, even for everyday needs. The bottom line? Role titles matter if you want to get things done effectively across your organisation. Here’s why:

1. Titles Set the Tone: It’s All About Value (and ROI)

“What’s in a name?” Shakespeare might have been onto something but in business? Everything. Your role titles scream what you value as an organisation and, just as importantly, what you bring to the table. Forget fluffy language. We need titles that communicate value, impact, and ROI contribution, plain and simple.

  • Value = ROI. Titles Need to Show It: Remember “Scrum Master”? Nice for driving process, but today, the needs are broader and expectations higher! Try “Delivery Lead,’ or even “Delivery Coach” – titles that shout, “I deliver value!” If you want a different flavour, try “Delivery Coach” or “Value Coach”. It’s about outcomes, not just ceremonies. It’s about ROI, not just running meetings. Your titles should be value declarations. The HBR article, “How to Ask for the Job Title You Deserve,” says your title is your value pitch. Your role title tells your colleagues how you add value and why they should work with you.
  • Scope, Authority, Impact – Titles Define Your Turf: “Delivery Lead” isn’t just a fancy Scrum Master. It says, “I own value delivery.” Clarity = empowerment. You know your impact and focus on what matters: driving ROI. No more guessing games about who’s responsible for what. Titles don’t replace RACI; they amplify it. They make responsibilities stick and impact resonate, day in and day out. Titles should define your impact zone.
  • Perception is Reality. Titles Drive Performance: Titles shape how individuals see themselves and prioritise their efforts. When it comes to titles, perception is reality, and as HBR points out, your title is “what you do.” A solid title provides an instant understanding of your expertise. “Data Scientist” specialising in predictive modelling? Boom. People get it. Need predictive modelling? They find you. Faster connections, faster projects, faster ROI. Titles aren’t just for show; they are about speed and efficiency, helping you “build rapport” and get down to business fast.

2. Same Titles, Same Page: Collaboration That Delivers Value

Unclear roles breed chaos, and chaos erodes ROI. Consistency in titles? That’s your secret weapon, especially when scaling up or transforming your organisation. Consistent role titles are like speaking the same language. Suddenly, collaboration isn’t a headache; it’s how you get things done and deliver value faster.

  • Collaboration = Value Delivery. Consistent Titles = Collaboration: One team’s “Delivery Lead” needs to be the same as the “Delivery Lead” in another. No translation is needed. Cross-functional teams? Complex projects? Consistent titles are your glue, making collaboration work and driving value across the board.
  • Cut the Confusion, Boost the Outcomes: Standardised titles kill ambiguity. Everyone knows what a “Delivery Lead” does. Less explanation of roles means more discussion of strategy and hitting those value targets. Straight to the point, straight to the outcomes.
  • Find the Right People, Fast (Internal & External): Need someone who gets value delivery? Consistent titles are your search terms. Internally and externally, finding the right skills becomes way more manageable. Talent acquisition for ROI? Consistent titles are non-negotiable. Before you even think about a title change, do your homework. LinkedIn, Glassdoor – check industry norms. Speak the same title language or get left behind.

3. Talent Magnet: Titles That Attract (and Keep) Value-Obsessed People

Top talent isn’t just looking for a job but for impact. They want to drive value, and they want titles that reflect that ambition. Get your titles right, and you’ll attract the people who will move the ROI needle.

  • Market Demands Value-Driven Titles. Give Them What They Want: Product Management, Agile Delivery – these people know their worth. They expect titles that match their skills and ambition. “Delivery Lead” attracts value-focused players. Attract the right talent and drive the right results.
  • Career Paths That Show Value Growth: No career path? No talent retention. Clear title progression – Delivery Lead to Delivery Manager, Product Owner to Product Manager – shows growth, opportunity, and value progression. Ambitious people want to see how they can level up their value contribution. Show them the path and keep the top performers.
  • Employer Brand = Value-Centric Culture: Value-driven titles build a value-driven employer brand. Signals you’re serious about ROI. Top talent wants to make a real difference, not just fill a seat. Titles that scream “value” attract people who deliver value. Dan Cable from London Business School gets it: titles are “symbolic representation of…value.” Margaret Neale of Stanford calls titles part of the “compensation package.” It’s not just about the money; it’s about the title that opens doors and builds careers.

Return On Investment is the Name of the Game

Economic pressure is real. ROI isn’t a buzzword; it’s survival. That’s why roles like “Delivery Lead” are front and centre. These aren’t just trendy titles but are essential for ensuring projects deliver business value. Remember the Scrum Master vs. Delivery Lead shift? Scrum Master = process. Delivery Lead = outcomes. ROI demands outcomes. Delivery Leads are measured by impact, not just activity. They track the value of retrospectives, not just that they happened. This title shift? It’s about a fundamental shift to tangible business value. Get the titles right and get the people who drive ROI.

To gain improved communication benefits from technology, your organisation needs to make connecting with the right people easier. Failure to do so increases the speed and scale of non-productive and distracting communication.

  • Fuzzy titles cause communication breakdowns whilst wasting time, effort, and money.
  • Clear titles create a transparent operating model with a clear path to ROI.

Are your role titles driving the ROI you desperately need? Probably not if you haven’t thought this through. Ready to stop sabotaging your success? Connect with me, Steve Walton, and let’s talk.

*https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/capturing-business-value-with-social-technologies

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Delivery Leadership

Aligning Value, Teaming, and Objectives for Business Success

In today’s fast-paced business environment, aligning value, teaming, and objectives is crucial for success. This alignment ensures that every team member works towards a common goal, creating value for the organisation and its customers. Let’s explore how these three elements can be harmonised to drive success.

Value: The Core of Every Initiative

Understanding the “why” behind the work is fundamental to any successful business initiative. It starts with identifying the core purpose and the desired outcomes. This involves asking critical questions such as: What are we trying to achieve? Why is this important? How will it benefit our customers and the organisation?

Once the purpose is clear, defining success becomes the next step. Success should be tangible and measurable. For instance, it could be increased customer satisfaction, higher revenue, or improved operational efficiency. These success metrics need to be clearly articulated and communicated to the team.

Establishing a system for measuring and tracking progress ensures the team stays aligned with these goals. This could involve setting key performance indicators (KPIs) and regularly reviewing them to assess whether the team is on track. Tools like dashboards and progress reports can provide real-time insights into the team’s performance against the defined success metrics.

By understanding the reason behind the work, defining what success looks like, and establishing a robust system for measurement and tracking, teams can ensure that every effort is aligned with creating value for the organisation and its customers.

Teaming: Building a Cohesive Unit

Understanding the role the team plays in delivering the desired outcome is crucial for success. Each team member brings unique skills and perspectives that contribute to achieving the project’s goals. Recognising and leveraging these strengths is essential to create a cohesive unit that works seamlessly together.

To deliver the outcome, team members must understand how their contributions fit the bigger picture. This involves clear communication of roles and responsibilities and nurturing a collaborative environment where everyone feels empowered to share their ideas and feedback. Regular team meetings and retrospectives ensure everyone is aligned and working towards the same objectives.

Collaboration is key to success. Team members should be encouraged to work together, share knowledge, and support each other in overcoming challenges. This collaborative spirit helps build trust and ensures the team can adapt and respond effectively to changing circumstances.

“I once led a pilot team to prototype Agile ways of working within a traditional organisation. Our mission was clear: demonstrate that data solutions could be delivered faster, cheaper, and with greater customer engagement. The team was deeply committed to this purpose. We openly discussed how to collaborate effectively amongst ourselves and with other stakeholders. This pilot proved so successful that it sparked the creation of numerous other Agile teams across the organisation.”

This example illustrates how a shared purpose and open communication can empower a team to achieve remarkable results and drive organisational change.

Identifying the customer and understanding their needs is another critical aspect of effective teaming. The team should clearly understand who the customer is and what they expect from the project. This involves regular interactions with the customer to gather feedback and ensure that the team’s efforts are aligned with the customer’s requirements.

Additionally, the team needs to interact and integrate with other stakeholders and departments to deliver success. This could include working closely with marketing, IT, and customer service teams to ensure that all aspects of the project are covered and that there is a unified approach to achieving the project’s goals.

By understanding the team’s role, fostering collaboration, and maintaining clear communication with the customer and other stakeholders, teams can build a cohesive unit that is well-equipped to deliver successful outcomes.

Objectives: Setting Clear and Achievable Goals

Clear and achievable objectives are the foundation of any successful project. Objectives provide direction and a sense of purpose, helping teams stay focused and motivated. In Agile, objectives are often defined as user stories or epics, which outline the desired outcomes and the steps needed to achieve them.

When setting objectives, ensure they are specific, measurable, achievable, relevant, and time-bound (SMART). This approach helps teams understand what is expected of them and how their efforts contribute to the project’s overall success. Regularly review and adjust objectives to align with the organisation’s values and the team’s capabilities.

The Synergy of Value, Teaming, and Objectives

The true power of alignment lies in the synergy between value, teaming, and objectives. When these elements are harmonised, teams can work more efficiently and effectively, delivering high-quality results that drive success. Organisations can create a continuous improvement and innovation culture by focusing on value, building strong teams, and setting clear objectives.


In conclusion, aligning values, teaming, and objectives is essential for achieving success in today’s dynamic business environment. By prioritising value, fostering effective teaming, and setting clear objectives, organisations can ensure that every effort contributes to their overall goals. This alignment drives success and creates a positive and productive work environment where teams can thrive.

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Change Management Delivery Leadership

Digital Transformation Success: Key Steps and Remember the People

Digital change is no longer a choice; it’s a necessity. In today’s fast-paced business environment, staying competitive and relevant hinges on embracing digital transformation. But navigating this ever-evolving landscape can feel overwhelming. To truly succeed, organisations need to focus on three core elements: understanding their people, being clear on what they are trying to change, and having a plan.

1. Understand Your People: The Heart of Digital Transformation

Before diving headfirst into new software or platforms, take a step back and truly understand your people. It’s crucial to know what they do. Understand what they think the purpose of their work is. Learn what their daily tasks involve. This understanding will help you determine if what they are trying to do is needed. You may find an opportunity to eliminate a process. You might automate it entirely or make the human intervention more valuable.

  • Empathy is Key: Observe how your employees currently work. Understand their pain points, what they do not want to change, and why. Identify areas where technology can streamline tasks, reduce frustration, and unlock more significant potential.

For example, consider a financial institution implementing a new digital loan processing workflow. Initially, employees resisted the change, fearing it would complicate their tasks. The institution’s leadership conducted interviews. They observed the employees’ daily routines. They discovered that employees struggled with redundant data entry and cumbersome approval processes. The employees’ workload was significantly reduced by introducing an automated system that eliminated these inefficiencies. This change improved job satisfaction. It also sped up the loan approval process. Both the staff and the customers benefited from these improvements.

  • Purpose and Motivation: Engage with your employees to understand what they think the purpose of their work is. This engagement is not just a conversation, it is an essential tool in building your strategy. It’s a way to involve your staff in the digital transformation process, making them feel more connected and motivated. Knowing their motivations can help align digital transformation efforts with their goals and aspirations.
  • Tool Preferences: Find out why employees like or dislike their current tools. This insight can guide the selection of new tools that better meet their needs and preferences. To gather this information, consider using surveys or focus groups. Surveys can provide quantitative data on employee satisfaction with current tools. Focus groups can offer deeper qualitative insights by allowing employees to discuss their experiences and preferences in more detail. Be aware of peer pressure and groupthink when collecting data, look for outliers and trends and try to understand the root cause of each.
  • Concerns and Aspirations: Listen to your employees’ concerns and aspirations. Address their worries about the changes and highlight how the new technology can help them achieve their professional goals. This will make them feel valued and considered, enhancing security and trust in the process.
  • Collaboration is Crucial: Involve your team in the digital transformation process. Seek their input, address their concerns, and ensure they feel heard and valued throughout the transition. This will make them feel involved and integral to the change, increasing a sense of ownership and commitment.
  • Training is Essential: Provide comprehensive training. Offer ongoing support to equip your employees. They need skills and confidence to thrive in the new digital environment. Implement varied training methods, such as interactive workshops, online courses, and one-on-one coaching sessions, to cater to different learning needs. This multifaceted approach ensures that all employees feel well-equipped and confident, creating a sense of empowerment and readiness for the change. Equally important is involving key team members in co-developing the training programs. This collaboration ensures that the training addresses real, rather than perceived, needs and incorporates practical insights from those who understand the day-to-day challenges. Ongoing support, including regular check-ins and a dedicated helpdesk, will encourage a culture of continuous learning and adaptation, which is crucial for long-term success.

By prioritising your people and understanding their work, you’ll create a culture of adoption. This will lead to innovation. These efforts drive the success of your digital transformation.

2. Be Clear on What You Want to Change: Laying the Groundwork for Transformation

Before embarking on a digital transformation journey, it is crucial to know exactly what needs to be changed. Understanding why these changes are necessary is equally important. This clarity will ensure you address the right problems with the right solutions, setting the stage for a successful transition.

  • Identify Where Change is Needed: Conduct a thorough process audit to pinpoint inefficiencies and areas requiring improvement. Understanding these core issues will help determine the necessary changes and ensure they address the real problems.
  • Articulate What Needs to Change: Before implementation, carefully evaluate potential solutions. Ensure the chosen technology or process changes are the best fit for your organisation’s needs and objectives. Clearly communicate the specific changes required and how they will be implemented. Make sure everyone knows exactly what is being asked of them.
  • Understand the Impact on People: Understand and explain the impact of these changes on your team, workflows, and overall operations. Be prepared to address any challenges that may arise during the transition. Articulate how addressing these issues will benefit the organisation and improve workflows while enhancing individual roles. This ensures everyone understands the positive impact the changes will have on their work.
  • Consider the Implications: Fully understand what will be involved in making these changes. Consider the impact on your team, workflows, and overall operations. Be prepared to address any challenges that may arise during the transition period.
  • Set Clear Objectives: Communicate the specific objectives of any changes and how they will impact individuals within the organisation. For instance, explain how a new digital tool will streamline their daily tasks, reduce manual errors, or enhance their productivity. Clearly defined objectives should resonate at a personal level, making it evident how these changes will benefit them directly.

For example, success may look like a smoother workflow with fewer manual interventions. When employees understand the transformation’s personal advantages, they are more likely to embrace and champion the change and provide feedback on modifications to drive further refinement and improvement.

Be clear on what you want to change and know why it is essential. This ensures you solve the right problem with the right solution. This foundational step is essential before planning and engaging your team in the transition process.

3. Have a Plan: Mapping the Route to Success

Digital transformation requires a well-defined roadmap. A clear plan is essential to ensure a smooth transition and minimise disruption.

  • Outline Key Milestones: Break down the transformation process into manageable phases with specific goals and deadlines for each stage.
  • Define Roles and Responsibilities: Identify who is responsible for each aspect of the transformation and ensure everyone understands their role in the process.
  • Establish Communication Channels: Determine how information will be shared and feedback gathered throughout the transformation journey.
  • Develop a Training and Support Strategy: Provide resources and support to help employees adapt to the new technology and processes.
  • Measure Success: Define key performance indicators (KPIs) that align with your transformation objectives. Regularly evaluate your progress against these metrics. Create a clear pathway for your team. Actively manage the transformation process. This approach will set your team up for success and minimise potential roadblocks.

In conclusion, navigating digital change requires a strategic approach. It should prioritise understanding your people. It is essential to define clearly what needs to be changed. Having a well-structured plan is also crucial. By focusing on these three core elements, organisations can create a culture of adoption. This approach encourages innovation. It ensures a successful digital transformation. Remember, the heart of any transformation lies in the people who drive it. Engage with your employees, address their concerns, and provide the necessary support to empower them in this journey. With a clear vision and a collaborative effort, digital change can significantly improve efficiency, customer engagement, and overall business success.

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Agile success principles Change Management Leadership

Driving Innovation Through Effective Leadership

In today’s fast-paced and ever-evolving business landscape, innovation and creativity are more critical than ever for maintaining a competitive edge. However, achieving these goals requires more than just a spark of genius; it demands a strategic alignment of leadership, structure, and continuous improvement. This article will delve into how effective leadership can foster innovation, the importance of balancing structure with flexibility, and the role of continuous improvement in driving sustained success. By understanding and implementing these fundamental principles, organisations can create an environment where innovation thrives and creativity flourishes.

The Role of Leadership in Fostering Innovation

The rapidly evolving business landscape requires innovation, which is the key to staying ahead of the competition. Effective leadership plays a pivotal role in fostering an environment where innovation can thrive. Here are three essential ways leaders can drive innovation within their organisations.

  1. Creating a Culture of Trust and Collaboration – Trust and collaboration are the cornerstones of an innovative culture. Leaders must create an environment where employees feel safe sharing their ideas and taking risks. This involves open communication, encouraging teamwork, and recognising the contributions of all team members. When employees trust their leaders and colleagues, they are more likely to collaborate and develop creative solutions to problems.
  2. Providing Resources and Support for Professional Development – Investing in employees’ professional development is another critical aspect of fostering innovation. Leaders should provide resources for continuous learning, such as training programs, workshops, and access to industry conferences. By supporting their team’s growth, leaders can ensure that employees stay up-to-date with the latest trends and technologies, which can lead to innovative ideas and solutions.
  3. Leading by Example and Encouraging Experimentation – Leaders willing to experiment and embrace new ideas set a powerful example for their teams. By leading by example and showing that they are open to change and innovation, leaders can inspire their teams to do the same. Encouraging experimentation and allowing failure as a learning opportunity can lead to breakthrough innovations and continuous improvement.

Balancing Structure and Flexibility

While structure provides a solid foundation for an organisation, flexibility is essential for adapting to new opportunities and challenges. Striking the right balance between structure and flexibility can drive innovation and creativity.

  • Creating a Dynamic Learning Environment – A dynamic learning environment encourages employees to learn and grow continuously and requires providing opportunities for skill development and creating a culture where learning is valued. By balancing structure with flexibility, organisations can create an environment that promotes creativity, critical thinking, and engagement.
  • Adapting to Changing Needs – In today’s fast-paced world, organisations must be able to adapt to changing needs. This requires a balance between a structured approach to strategy and being flexible enough to pivot when necessary. By maintaining a solid framework of policies and processes while also being agile, organisations can innovate and respond to new opportunities and challenges.
  • Enhancing Team Collaboration – Effective teamwork often requires a balance between structure and flexibility. A well-defined structure provides a framework for team members to collaborate efficiently, ensuring everyone understands their roles and responsibilities. At the same time, flexibility allows team members to bring their unique perspectives and ideas to the table, fostering innovation and creativity.

Measuring Success and Continuous Improvement

Organisations must continuously measure their progress and adjust as needed to ensure the success of innovation efforts. This involves utilising key performance indicators (KPIs), implementing the Plan-Do-Check-Act (PDCA) cycle, and nurturing a culture of continuous improvement.

  • Utilising Key Performance Indicators (KPIs) – KPIs are essential for tracking the effectiveness of continuous improvement initiatives. They provide quantifiable metrics that offer insights into process efficiency, effectiveness, and overall success. By selecting the right KPIs, organisations can monitor progress, identify areas for improvement, and make data-driven decisions.
  • Implementing the PDCA Cycle – The Plan-Do-Check-Act (PDCA) cycle is a widely used methodology for continuous improvement. It involves planning changes, implementing them on a small scale, checking the results, and acting based on the findings. This iterative process helps organisations continuously refine their strategies and achieve better results. By following the PDCA cycle, organisations can systematically identify areas for improvement, test potential solutions, and implement the most effective changes, thereby driving continuous improvement and innovation.
  • Nurturing a Culture of Continuous Improvement – Success in continuous improvement requires a culture that values ongoing learning and adaptation. Organisations should encourage employees to identify opportunities for improvement, experiment with new ideas, and share their findings. This culture of continuous improvement helps organisations stay agile and responsive to changing needs.

In conclusion, establishing and embedding innovation within an organisation requires effective leadership, a balance between structure and flexibility, and a commitment to continuous improvement. By creating a culture of trust and collaboration, providing resources for professional development, and leading by example, leaders can inspire their teams to innovate. Balancing structure with flexibility allows organisations to adapt to changing needs and enhance team collaboration. Finally, measuring success and nurturing a culture of continuous improvement ensures that innovation efforts are sustained and effective. Organisations can drive innovation and creativity by focusing on these critical areas, leading to long-term success.